Coke Bubbles Up in Second Life

[::: murakami bot ::: tracking all things takashi]

Coke is delivering a new kind of immersive marketing experience in Second Life. It's an innovative example of how a consumer brand with a tangible product can leverage the experiential value of the web as a channel to deepen brand loyalty. The video below includes a synopsis of the campaign. Well executed across the board and a good social media model for other brands to learn from.


What do you think?