A cool paper toy for a fund raising campaign with a viral video: Superegali.org

Hi, I m Daniele Montemale (www.viralavatar.com) and I m actually working for a campaign called http://www.superegali.org for the NGO Terre des Hommes Italia. It's a found raising campaign for Perù, Ivory Coast and Zimbabwe to help kids of these countries. We made a viral video http://it.youtube.com/watch?v=M5v3n7SkQCA&feature=related for this campaign where the protagonist is our mascotte, a paper toy. The video is a spoof of Dove Onslaught http://it.youtube.com/watch?v=JaH4y6ZjSfE&feature=related. It's amazing how children of Nicaragua enjoy the toy in the video. We live in a consumistic world but, with just a piece of paper a child can smile and play with that!
Hope you like it and help us to spread this. It s for a good reason.

Thanks

credits video
Creative Director: Daniele Montemale
Video Director: Gaetano Crivaro
Toy Graphic Design: big chief Design
Seeding: Daniele Montemale
Site design: cartaematita

Viralavatar aka Daniele Montemale

Tags: the, (www.viralavatar.com), a, actually, amazing, and, but, called, campaign, can

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